The German nation started industrialization very late. When Britain and France completed the Industrial Revolution, Germany was still an agricultural country.
But today, in this country with a population of only 80 million, there are more than 2,300 world-famous brands. !! What is the reason for the world-renowned "Made in Germany"?
1. “Made in Germany” has a dark history
After Germany entered industrialization, it also went through a "copycat stage".
It was not until the early 1890s that German scientists went to the United States and discovered that American industrial products had the highest technological content. Only then did they clearly put forward the policy of "combining theory with practice." Because Germany had a strong foundation in basic science, it quickly established the connection between scientific theory and industrial practice, thus bringing together world-class teams of scientists, engineers and technical workers over half a century, leading the "internal combustion engine and electrification revolution", and enabling the German industrial economy to achieve a leapfrog development.
Since then, German machinery, chemicals, optics, kitchen utensils, and sporting goods have become the world's highest quality products, and "Made in Germany" has become a symbol of quality and credibility.
2. Value your reputation after death and do not covet immediate benefits
The Germans are not a nation that "loves the new and dislikes the old". Germans like things that have experience, things that have historical memory, and things that have cultural memory.
After World War II, the Germans fenced off the ruins and recruited a group of scientists, cultural experts, archaeologists, architects, and skilled workers, about a hundred people, who spent 35 years to put the pile of broken bricks and tiles back together. If you look at the Royal Opera House now, you can't tell that it was destroyed by a bomb and then reassembled. This building has become a "World Cultural Heritage". People from UNESCO said, "This action itself is a world cultural heritage."
In Germany, you will never see two buildings that are alike.
3. Do business with one person only once
In Germany, no company becomes rich overnight and quickly becomes the global focus. They are often "small companies" or "slow companies" that focus on a certain field or product, but there are very few "bad companies" and absolutely no "fake companies".
In addition to having more than a hundred years of experience, it also pays great attention to product quality, and is well-deserved to be called a "hidden champion".
Germany's Continental Tire Company was founded in 1871, and Germany's Adidas Company was founded in 1920, and has a history of more than 94 years. Almost all of these companies are old.
German companies pursue profits, but as long as they can guarantee basic profits and make money, Germans are not so greedy and endlessly pursue profits. Instead, they consider long-term and sustainable development issues.
4. Germany does not believe in good quality and low price
The advantages of "Made in Germany" lie in its quality, its proprietary technology for solving problems, and its excellent after-sales service. More than 30% of Germany's exports are exclusive products with no competitors in the international market. The industrial products it produces, from tunnel boring machines for digging subways to staplers used in secretarial work, are all world-class in quality.
In Germany, all products for children under 3 years old must not contain any artificial additives and must be natural; all milk powders are regulated as drugs; all health and skin care brands must have their own laboratories and plant plantations to ensure that they are made from natural and organic materials.
German cookware has natural antibacterial and high temperature resistance properties. It is energy-saving and environmentally friendly, and has excellent thermal conductivity. People say, "Using this kind of German cookware, you can make a delicious meal with just a candle." You only need to buy it once in your life, it's fragrant enough.
Source: Voice of Hope
https://www.soundofhope.org/post/293423?lang=b5