The German nation started industrialization very late. When Britain and France completed the Industrial Revolution, Germany was still an agricultural country.
Yet, today, this country of only 80 million people boasts over 2,300 world-famous brands. What is the reason for the world-renowned "Made in Germany" brand?
1. "Made in Germany" has a dark history
After Germany entered industrialization, it also went through a "copycat stage".
It wasn't until the early 1890s that German scientists visited the United States and discovered that American industrial products possessed the highest technological value. This led them to clearly formulate the principle of "combining theory with practice." Thanks to Germany's strong foundation in basic science, it quickly established a connection between scientific theory and industrial practice. Over half a century, it brought together a world-class team of scientists, engineers, and skilled workers, spearheading the "internal combustion engine and electrification revolution," which in turn enabled the German industrial economy to achieve rapid growth.
Since then, German machinery, chemicals, optics, kitchen utensils, and sporting goods have become the world's highest quality products, and "Made in Germany" has become a symbol of quality and credibility.
2. Value your posthumous reputation over your immediate gains
The Germans are not a nation that "loves the new and dislikes the old". Germans like things that have experience, historical memory, and cultural memory.
After World War II, the Germans fenced off the ruins. A team of scientists, cultural experts, archaeologists, architects, and skilled workers—over a hundred people—spent 35 years reassembling the ruins. Looking at the Royal Opera House today, you can't tell it was bombed and then reassembled. The building has become a World Heritage Site. UNESCO says, "This very act is a World Heritage Site."
In Germany, you will never see two buildings that are alike.
3. Only do business with one person once
In Germany, no company becomes rich overnight or quickly becomes a global sensation. Instead, they tend to be small or slow-moving companies that focus on a specific field or product. There are very few "bad companies" and absolutely no "fake companies."
In addition to having more than a hundred years of experience, it also pays great attention to product quality, and is well-deserved to be called a "hidden champion".
Germany's Continental Tire was founded in 1871, and Germany's Adidas was founded in 1920, with a history of over 94 years. Almost all of these companies have a long history.
German companies pursue profits, but as long as they can guarantee basic profits and make money, Germans are not so greedy and pursue profits endlessly. Instead, they consider long-term and sustainable development issues.
4. Germany does not believe in cheap and good quality
The advantages of "Made in Germany" lie in its quality, its proprietary problem-solving technologies, and its excellent after-sales service. Over 30% of Germany's exports are exclusive products with no competitors in the international market. Its industrial products, from tunnel boring machines for tunneling subways to staplers for secretarial work, are world-class in quality.
In Germany, all products for children under 3 years old must not contain any artificial additives and must be natural; all milk powders are regulated as drugs; and all health and skin care brands must have their own laboratories and plant plantations to ensure that the ingredients are natural and organic.
German cookware is naturally antibacterial and heat-resistant, making it energy-efficient and environmentally friendly, while also conducting heat so well that people say, "With this kind of German cookware, you can prepare a delicious meal with just a candle." You only need to buy it once in your lifetime—it smells good, doesn't it?
Source: Voice of Hope
https://www.soundofhope.org/post/293423?lang=b5